The Viewership Wars: How “KPop Demon Hunters” Won the Battle for #1

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In the ongoing viewership wars among streaming content, a new victor has been declared. “KPop Demon Hunters” has won the battle for the number one spot on Netflix, emerging as the most-watched film on the platform.
The animated musical deployed a winning strategy, combining the global appeal of K-pop with the visual dynamism of anime. This allowed it to rally a massive army of 236 million viewers, outflanking the previously dominant force, “Red Notice,” which had 231 million.
The battle was fought on the grounds of Netflix’s key metric: total views in the first 91 days. On this front, “KPop Demon Hunters” achieved a decisive victory, also leaving other major contenders like “The Gray Man” and “The Adam Project” far behind.
While it ranks third in the secondary battle of total minutes watched, its triumph in the main event is undeniable. With a sequel in the works, it is now reinforcing its position as the reigning champion of the viewership wars.

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